
CASE / TREK / BellBeats /
Consumer bicycle electronics
Sound consultancy and strategy
Testing & evaluation consultancy
App & device sound design UI/UX
Original music & sound design
Sonic identity development
Trek Bicycles, known for their innovation and craftsmanship, has introduced the Trek BellBeats – the world’s first mass-produced digital bicycle bell.
Our mission – was to create a brand-aligned auditory landscape, harmonizing cycling’s heritage with digital audio innovation.
Our Task – was to develop a spectrum of distinct sonic personalities – a gentle “polite” tone, a commanding “urgent” signal, and a continuous “ambient” trail chime – each rigorously tested for overall performance, clarity and localizabilitly. In addition, we produced all UI audio for the BellBeats app as well as the sonic signature Start-up and Power-down idents.
Research & Development Phase – We began with a conceptual approach – designing sounds that were effective, pleasing, and aligned with Trek’s brand. The goal was to create bell tones that echoed traditional designs but were digitally enhanced for modern use. In collaboration with Professor Judy Edworthy, we conducted in-depth R&D, analysing cycling environments to identify optimal frequency ranges for real-world usability and localisation.
We also worked with Harman Kardon to ensure all sounds matched the hardware’s frequency and loudness profiles. Working closely with Trek, we developed a conceptual brief merging their heritage with a forward-thinking sonic identity. The ident was crafted from custom recordings of bike components and bells, blended with tonal elements like piano and synths. These same materials were adapted into UI sounds – snappy, responsive cues that carried Trek’s sonic DNA across all interactions.
Deliverables – The sound suite was divided into three use-case categories:
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Polite – Resembles a classic bike bell; gentle and non-intrusive
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Urgent – Designed to cut through noise; ideal for warning in hazardous situations
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Ambient – Continuous tone inspired by trail bells; created using granular synthesis
Each category was shaped using processing techniques—pitch, speed, and harmony – to convey different levels of urgency. We built five sound banks:
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Heritage – Traditional bells, modern processing
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Velo – Recordings of bike parts, creating hybrid tonalities
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Organic – Warm, wooden instruments mimicking bell tones
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Wave – Synthesised, sharp digital tones
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Novelty – Whistles, horns, and playful sounds by request from Trek
Testing Phase – A core focus of the BellBeats project was real-world testing to ensure the bell performed reliably across varied environments. In collaboration with Professor Judy Edworthy, we conducted extensive field tests in urban, rural, and trail settings – evaluating localisability, directionality, and audibility under both static and dynamic conditions. These insights guided iterative refinements to attack, pitch, frequency, and duration to optimise clarity and recognisability. Lab-based evaluations further validated our findings. The resulting data shaped the final bell designs, ensuring optimal performance across different speaker configurations, volumes, and riding scenarios.
Conclusion – BellBeats demonstrated how sound design, branding, and user experience can converge in a smart, functional product. Our goal was to create a digital bell that prioritized safety while expressing Trek’s forward-thinking identity. By blending vintage recordings with modern textures, we built an intuitive, emotionally resonant sound suite designed for clarity and usability in real-world settings. Positive user feedback affirms the bell’s success – praised for its reliability, effectiveness, and adaptability across polite, urgent, and ambient modes, making it a versatile tool for today’s cyclists.
For us at Makewaves audio, BellBeats reflects our core belief: that audio is more than just sound – it’s a vital part of how people connect to the products they use.
We’re proud to have played a role in Trek’s journey to redefine the future of cycling, one ring at a time!

CASE / ECHOES IN LIGHT: Fragments of the
Roman Forum /
Installation sound design, UX exhibition immersive audio
Sound consultancy and strategy
Original music & sound design
ScanLAB Projects is a pioneering creative studio working at the intersection of art, architecture, and emerging technology. Using 3D scanning as their primary medium, they transform historic sites and fleeting environments into spatially rich, immersive digital experiences.
Echoes in Light: Fragments of the Roman Forum, 2025 is an installation exhibition presented at Fundación Telefónica in Madrid. The work draws from ten strategic scans of the Roman Forum, captured in collaboration with the Parco archeologico del Colosseo, and assembles them into a fragmented yet complete digital doppelganger. Viewed collectively, the scans move between recognisable architectural viewpoints and more abstract spatial readings, revealing sculptural detail and spatial relationships beyond conventional photographic representation.
We were invited by ScanLAB to collaborate on the exhibition by creating the sound design and music for the installation, supporting their visual work with an immersive audio layer designed to shape the user experience and place the visitor inside the Forum.
Our role was to amplify the visual language of the installation with sound, creating an audio environment that could support immersion, orientation, and emotional engagement as visitors moved through the space. Working closely with ScanLAB, we developed the sound design and score in parallel with the evolving imagery, responding to changes in scale, pacing, and abstraction across the scans. The installation unfolded as a sequence of connected spatial moments, shifting between familiar architectural forms and more unexpected three-dimensional territories. Our task was to create sonic touch points within this journey, grounding the experience while allowing the audio to remain fluid and adaptive. Rather than functioning as a linear soundtrack, the sound was designed as an integral part of the installation itself, helping to transcend the scans and extend the visual experience into something spatial and felt.
Sound Design–To mirror the material presence of the Forum and the physicality of the scanning process, we built a textural sonic foundation rooted in organic, acoustic sources. Classical orchestral instruments including violin, viola, cello, guitar, grand piano, and harp were recorded in close detail, capturing surface noise, gesture, and subtle imperfections. These recordings provided a human, tactile starting point for the sound design. Each element then underwent extensive processing, including granular synthesis, time-stretching, and spectral shaping. Through this process, the instruments were transformed into evolving textures that shifted between static and highly dynamic states. The aim was to create sounds that were abstract yet highly definable, retaining an organic, human core while expanding into something spatial and immersive. Subtle variations in texture, density, and movement were used to highlight different areas of the projection, giving individual sections of the Forum their own sonic character. These shifts operated quietly, supporting the visuals without overtly directing attention, and helping to place the visitor inside the scanned environment.
Musically, we approached the score as a restrained, evolving framework rather than a foregrounded composition. Harmonic material emerged gradually, shaped by slow movement and minimal melodic information, allowing the music to sit naturally within the installation space. Acoustic performances were further transformed using granular and time-based processing, extending sustained tones into soft, atmospheric layers that followed the rhythm and flow of the visuals. This approach allowed the music to remain still emotional while avoiding overt narrative cues, supporting a contemplative user experience that encouraged attentive listening and spatial awareness.
Collaboration & Outcome–Throughout the project, we worked in close creative dialogue with ScanLAB, responding to their evolving vision and refining the sound design and score alongside the development of the installation. This collaborative process ensured that audio and image were tightly integrated, forming a cohesive on-site user experience.
The final result is an immersive sonic environment that supports and extends the visual language of Echoes in Light, organic, textural, and carefully balanced. By grounding digital reconstruction in sound that feels human and tactile, the audio helps transform the scans into an experience that moves beyond representation, placing the visitor inside the Forum and allowing the work to be felt as much as seen.




CASE / GENESIS / GV60 / Magma series reveal /
Installation, advertising & campaign audio
Sound consultancy and strategy
Audio branding / sonic identity
Original music & sound design
Genesis Motor is the luxury automotive division of Hyundai Motor Group, recognised for its bold design language, technological innovation, and commitment to craftsmanship. Rooted in Korean heritage and guided by a forward-thinking philosophy, Genesis brings together elegance and engineering to define a modern approach to luxury mobility.
ScanLAB Projects is a pioneering creative studio working at the intersection of art, architecture, and emerging technology. Their primary medium – 3D scanning – transforms fleeting environments and moments into spatially rich, immersive experiences.
We were invited by ScanLAB to collaborate on the reveal campaign for the Genesis Magma Series GV60 concept car, supporting their work with original sound design and music throughout the creative process. The project culminated in a powerful on-site reveal film at the Festival of Speed at Goodwood, alongside a suite of digital adverts and social media assets for Genesis Motor’s channels.
Our role was to amplify the visual language and core metaphor of the campaign with audio: magma as a transformative force. The visual narrative featured molten landscapes, flowing lava, and shifting terrain – evoking the birth of something elemental yet refined – transmuted into the beautifully ethereal scanned imagery of the GV60 and the unmistakable heritage grounds of Goodwood. To mirror this, we built a textural sonic foundation from recordings of grinding stones, pebbles of varying size and shape, sliding shale, sputtering heat, and boiling corn-starched water. Captured with both close-contact and shotgun microphones, these layers allowed us to extract subtle surface detail and evoke the tactile presence of magma as it moved across the landscape. These textures became the core of the sound design – providing physicality, weight, and movement throughout the film.
Musically, we approached the score as a journey of contrast – starting with fractured, dissonant tones and gradually resolving into something more ethereal and fluid. In tribute to the Korean heritage of Genesis, we incorporated traditional Samul nori-style percussion, featuring the expressive Janggu and resonant Buk. These performances added rhythmic intensity and traditional weight to the build-up, grounding the experience in a cultural context that felt both respectful and powerful - just like the GV60. At the film’s turning point – where structure emerged from chaos – we introduced a broad palette of organic instruments, recorded and transformed using granular synthesis and time-stretched processing. The result was a silk-like atmospheric bed, following the GV60’s elegant ascent – graceful yet powerful – up the Goodwood track.
Between these sweeping cinematic cuts, detailed sound design supported the sensation of speed and location, following the rhythm and flow of the visuals. Every shift in framing informed a shift in sonic character – from weight to lightness, from friction to momentum.
Throughout the project, we worked in close creative dialogue with ScanLAB, responding to their evolving vision in real time and shaping the sound design and score to match. The result was a cohesive sonic experience – part elemental, part elegant – bridging concept and material through sound.

CASE / ADOBE / MAXON / Motion Plus Design Opening titles Paris 2025
Product reveal, Festival opening titles
Original music and sound design
Motion Plus Design – is the world’s largest motion design festival, bringing together leading artists, studios, and technologists from across animation, VFX, design, and digital storytelling. Each year, the festival opens with a commissioned title film that sets the creative tone for the event. For the 2025 edition in Paris, the opening titles took the form of Memories, a short film directed by Mehdi Hadi. Created as part of Motion Plus Design’s Made With programme, in partnership with Adobe and Maxon, the film launched Adobe’s new Video Partner Program and opened the festival.
The film – explores a post-apocalyptic world shaped by technology and mechanical lifeforms, asking what remains of the human experience in the aftermath of its disappearance. Set among the ruins of a war between humans and machines, Memories follows JAIMI21, a solitary explorer robot roaming the remains of a collapsed civilisation. His mission is simple yet haunting: to recover fragments of memory stored on disks and obsolete media, preserving traces of the humanity machines once served. We were invited by Mehdi to collaborate on the project, supporting his film with original music and a complete sound design suite, developed in close dialogue throughout the creative process.
Our role – was to support and amplify the narrative of Memories from an audio perspective, composing an original score and designing the full sonic language of the film. Working closely with Mehdi, we shaped sound and music to follow the robot’s journey while reinforcing the emotional weight of the world he inhabits. Rather than treating the film as a conventional linear narrative, the audio was designed to help establish the sense of a world already in motion, one that existed long before the viewer arrived. Sound played a key role in shaping this experience, articulating memory not as simple data storage, but as something emotional, fragile, and incomplete. As JAIMI21 uncovers recovered disks, fragments of human life resurface, a child’s laughter, words of love, distant voices shouted in chaos. These moments give meaning to his wandering, while an unseen antagonist stalks him through the ruins. The audio was used to balance intimacy and tension, gradually building toward the final confrontation, where collected human memories are projected back onto the antagonist itself.
Sound design – was approached as a way to give the robot a distinct sonic identity, grounded, tactile, and expressive. We recorded a wide range of gadgets, mechanical devices, buttons, switches, and electronic artefacts, building a detailed palette of UI sounds and foley that defined JAIMI21’s physical presence and behaviour. Rather than leaning into overt sci-fi conventions, we adopted a cinematic, hyper-real approach, keeping sounds rooted in real-world textures and interactions. Subtle mechanical rhythms, flickers, and movements helped establish character and intent, allowing the robot to feel observant and emotionally receptive rather than purely functional.
As the film progresses and mechanical predators begin to emerge from the darkness of collapsed cities, sound design was used sparingly to suggest threat and surveillance. Restraint was key, allowing tension to accumulate quietly, so that moments of conflict and impact could land with clarity and weight.
Musically – the score was conceived as an emotional throughline, following the robot’s internal journey while carrying the narrative forward. From the outset, we wanted the music to feel deeply human, contrasting the inhuman setting with something ancient, vulnerable, and expressive. Early in the process, we explored the idea of a vocal element that felt archaic in character, ethnic or ritualistic in tone, yet intentionally difficult to place culturally or geographically. We aimed to evoke a shared sense of human origin rather than a specific tradition. This led us to collaborate with the fantastic Georgian vocalist Luka Tsiklauri, whose voice brought a raw, timeless quality to the score. Together, we developed a pure tonal vocal line, stripped of lyrical meaning and shaped only by subtle syllabic inflections. The performance was then carefully processed and treated, allowing the voice to feel like a faint memory at first, distant, fragmented, and unresolved, gradually becoming clearer and more vivid as the film progressed. This evolution mirrored the robot’s growing emotional awareness as human memories accumulated. Instrumentation and harmony were kept restrained, supporting the vocal line and emotional arc without overwhelming the sound design. Music and sound were designed to coexist fluidly, allowing moments of silence, texture, and melody to breathe within the film’s pace.
Throughout the project, we worked in close creative dialogue with Mehdi, responding to his evolving vision and shaping the sound design and score alongside the edit. This collaborative process ensured that audio remained tightly integrated with the film’s visual language, pacing, and emotional structure.
The final result – is a cohesive sonic experience that grounds Memories in sound that feels human, tactile, and emotionally resonant. Through a balance of detailed sound design and an expressive, voice-led score, the audio helps transform the film from a speculative vignette into a lived-in world, one where memory, loss, and emotion persist long after humanity itself has disappeared.
-Thanks for reading!




CASE / MASIMO / Stork /
Consumer electronics
Sound consultancy and strategy
App & device sound design
User experience & interface
Audio branding
Masimo Corporation, with over 30 years in healthcare technology, launched Stork, a baby monitoring system including a camera, hub, and sensor boot connected to an app. We were brought on to design a suite of sounds for the system's app and devices, aligned with Masimo’s brand guidelines, to clearly communicate vital data like pulse, oxygen saturation, and temperature.
Challenge & Process - We were tasked with translating biometric data into non-visual audio while adhering to IEC 60601-1-8 standards. The sounds needed to be recognisable, non-intrusive, and consistently effective across three different speaker configurations in varied home environments, while maintaining cohesion with Masimo’s sonic identity. We joined forces with Masimo’s VP of Design Nicholas Barker, industrial designer Franco Lodato, and psychoacoustics expert Professor Judy Edworthy.
After a detailed R&D phase, we developed a clear brief and produced a treatment, followed by iterative sonic development based on user context and auditory standards. Working within strict standards sparked creative solutions. We used granular synthesis to shape sonic particles and created auditory icons representing heart, breathing, temperature, and oxygen levels. Device sounds began from Masimo’s audio ident, using classical instrumentation to reflect brand values.
We created:
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Alarms (high, medium, low priority) with modifiers for alert type
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Power-on/off idents
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UI sounds (navigation, error, connect/disconnect)
The entire sonic profile was based on soft timbres like marimba and piano to feel warm yet alert. Each alarm used Masimo’s brand notes, with variations in pace and structure. UI sounds were subtle, organic, and paired with haptics for intuitive feedback.
Conclusion - All sounds were tested across real-world home environments and tuned for each device. In post-production, we mastered the suite to meet industry loudness and frequency standards, ensuring optimal clarity, warmth, and performance. The result is a modern, friendly, and functional audio suite, sonically aligned with Masimo’s brand guidelines and sonic identity and highly effective across the devices in the system. Stork has received excellent user feedback, especially regarding the clarity and intuitiveness of its notifications, reinforcing Masimo’s standing as a leader in home medical technology.
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Magnus Arwenhed
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